About us

Who We Are?

We are more than a company: we are a reality that lives and breathes the motorcycle world, born in the heart of the Motor Valley, just a few steps from Bologna, where the passion for two wheels is a way of life. Since 1969, PBR has been synonymous with Italian excellence in the production of sprockets, gears, and motorcycle accessories, blending tradition and innovation to offer components that make a difference—on the road, off-road, and on the track.

Every PBR product is entirely Made in Italy, developed with the highest quality materials, and tested in collaboration with the top teams in the world’s most prestigious competitions, including MotoGP, Superbike, and Motocross. Historic partnerships with renowned brands like Aprilia Racing and LCR Honda have allowed us to refine cutting-edge technological solutions, ensuring performance and reliability without compromise.

Our goal is not just to manufacture transmissions but to provide experiences. Whether it’s a race, an epic journey, or a daily commute, we believe every ride deserves maximum safety, reliability, and performance. Each component is designed to withstand the toughest challenges, with continuous attention to certified quality and durability—so that riders can focus on what truly matters: the road.

With a global network of over 5,500 dealers, a complete product range always available, and the possibility of custom solutions, we guarantee a fast, precise, and customer-focused service.

Welcome to PBR: where innovation, tradition, and passion come together to make every journey an unforgettable experience.

Every great journey begins with a vision. For PBR, it all started in 1969, when Bruno Palladino decided to turn his passion into something bigger. From his small artisan workshop in Castel San Pietro Terme, in the heart of the Motor Valley, the first PBR gears were born—handcrafted sprockets and gears, created with an obsessive attention to detail.

In the 1970s, the next step came naturally. The quality of PBR products caught the attention of legendary brands such as Ducati, Benelli, and Moto Guzzi, which chose us for the original equipment of their motorcycles. Collaborating with these giants of motorcycling was not just an honor but also a testing ground that defined our standards: reliability, precision, and durability.

Over time, the small workshop evolved, transforming into a cutting-edge production facility. The introduction of CNC machines and advanced automation processes did not compromise our artisanal roots but rather enhanced them. Every innovation has been driven by a single goal: to offer increasingly high-performance components capable of meeting the needs of the most demanding motorcyclists and racing teams while preserving the craftsmanship and attention to detail that made PBR a benchmark in the industry.

In the 1990s, PBR conquered international circuits. Our gears began equipping the motorcycles of legendary riders like Valentino Rossi and Casey Stoner, while collaborations with brands such as Aprilia, Fantic, and KTM solidified our position among the world's top manufacturers. Every turn on the track became an opportunity to innovate, test, and push our limits.

Today, PBR is much more than a brand—it is a guarantee for those seeking performance, reliability, and safety. With a network of over 5,000 dealers worldwide, our products represent the excellence of Made in Italy, designed to withstand the toughest challenges and deliver maximum performance, both on the road and on the track.

Our journey continues, fueled by the same vision that inspired us from the beginning: to innovate, push boundaries, and accompany every motorcyclist on their journey. Because, in the end, it's not just about where you're going, but how you choose to get there.