Since 1969, PBR has been synonymous with excellence in the production of motorcycle sprockets and gears. Located in the renowned Motor Valley, our company combines innovation and tradition. Our components are chosen by prestigious manufacturers and MotoGP teams...

We are more than a company: we are a reality that lives and breathes the motorcycle world, born in the heart of the Motor Valley, just a few steps from Bologna, where the passion for two wheels is a way of life. Since 1969, PBR has been synonymous with Italian excellence in the production of sprockets, gears, and motorcycle accessories, blending tradition and innovation to offer components that make a difference—on the road, off-road, and on the track.